Market Sizing & Research is a process that helps businesses understand the size and potential of their market. In other words, it’s a way for businesses to figure out how many people might be interested in their product or service, and how much money they might be willing to spend on it.
It’s a process of analyzing data and information to determine the size, potential, and characteristics of a given market. It can involve a wide range of data collection methods, including surveys, area research, and more.
The ultimate goal is to provide businesses with a comprehensive understanding of their target markets, including the size of the market, the demographics of potential customers, the competitive landscape, and other key factors that can influence success.
By understanding your market better, you can make more informed decisions about marketing, sales, and expansion strategies. You’ll better understand who the right people are, and how to get your products and services in front of them.