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AccountingBest PracticesBusiness

Accounting Best Practices: Performing Regular Financial Analysis

financial analysis

As a business owner, keeping a close eye on your financial health is crucial to ensure the success of your business. But how can you ensure that you are monitoring your financials effectively? By performing regular financial analysis. 

Financial analysis involves reviewing and interpreting financial statements, ratios, and other financial data to evaluate your company’s financial performance. Regular financial analysis is essential to running a business because it can provide valuable insights into your company’s financial performance.

Benefits of Performing Regular Financial Analysis

Regularly analyzing your businesses finances offers several benefits:

  • First, it helps you to identify potential financial problems in your business before they become significant issues. By reviewing financial statements and other financial data regularly, you can detect trends or patterns that may indicate financial issues and take corrective action. 
  • Second, it can help your business make informed decisions about budgeting, investments, and other financial matters. By interpreting financial data accurately, you can identify opportunities for business growth and expansion. 
  • Third, it helps you track your business’s progress toward financial goals. Based on your findings, you can adjust your strategies as needed in order to effectively reach your goals.

Types of Financial Analysis

There are several types of financial analysis that businesses should perform regularly to monitor financial health. 

Ratio Analysis

Ratio analysis is a fundamental tool for evaluating a company’s financial health. It involves calculating various ratios, which are then used to determine a company’s financial performance. The ratios are divided into categories based on the type of financial performance they measure. For example, profitability ratios evaluate a company’s ability to generate profits, while liquidity ratios assess a company’s ability to meet its short-term obligations.

One of the main benefits of ratio analysis is that it provides a standardized way to evaluate your company’s performance. By calculating and comparing ratios over time, you can identify trends and changes in financial performance. Ratio analysis also helps identify areas of strength and weakness in your company’s financial position. For example, a high current ratio indicates that a company has enough current assets to cover its current liabilities, while a low debt-to-equity ratio indicates that a company is relying less on debt financing.

While ratio analysis is an important tool, it is important to keep in mind that ratios are only one aspect of effective financial analysis. It is important to use ratio analysis in conjunction with other types of analysis to get a complete picture of a company’s financial health.

Trend Analysis

Trend analysis involves analyzing financial data from different periods to identify trends and patterns. This analysis helps identify changes and patterns in a company’s financial performance over time. By comparing financial data from multiple periods, you can identify areas where a company is doing well or where improvements need to be made.

One benefit of trend analysis is that it allows companies to anticipate future trends and make better decisions. By analyzing past trends, you can predict future trends and take proactive measures to mitigate negative trends or capitalize on positive ones. For example, if you see that your company’s revenue has been steadily declining over the past few quarters, you can take steps to boost sales and revenue before the decline becomes a more significant problem.

Another advantage of trend analysis is that you can track progress over time. By monitoring trends in key financial metrics, you can assess the effectiveness of your current strategies and make adjustments as needed. However, it is important to remember that trends are not always reliable predictors of future performance and should be used in conjunction with other types of analysis.


Benchmarking involves comparing a company’s financial performance to industry benchmarks or competitors. This analysis provides valuable insights into a company’s relative financial position and performance. By comparing your company’s performance to industry benchmarks, you can identify areas where you may be falling short and take corrective action.

Benchmarking helps you understand how your company compares to others in your industry, which can help identify strengths and weaknesses. For example, if your company’s profit margins are below industry standards, you may need to revisit your pricing strategy. Alternatively, if your company’s return on investment is higher than the industry average, you may have a competitive advantage that can be leveraged to increase market share.

One important consideration when conducting benchmarking is to ensure that you are comparing your company to the appropriate benchmarks. Benchmarks can vary widely based on factors such as company size, industry, and geography. It is important to select benchmarks that are relevant to your company and its specific circumstances. Additionally, it is important to remember that benchmarking is just one aspect of financial analysis and should be used in conjunction with other types of analysis.

Frequency of Financial Analysis

The frequency of financial analysis depends on the size and complexity of your business. If you own a small business, you may only need to perform an analysis on a quarterly or annual basis. However, larger businesses may need to perform financial analysis monthly or even weekly. Regardless, it is essential to do so regularly to ensure that your business is on track to achieve its financial goals.

Interpreting Financial Analysis Results

Interpreting the results of financial analysis can be challenging, especially for business owners without a financial background. It is important to work with a financial professional to interpret results accurately. A financial professional can help you understand the numbers and identify potential issues and opportunities for improvement.

When interpreting financial analysis results, it is crucial to look beyond the numbers and understand the story behind them. Financial ratios, trends, and benchmarks should be analyzed in the context of your business’s operations and industry. A financial professional can help you identify the most critical ratios to track, set benchmarks for performance, and interpret the results. Working with a financial professional can help you make informed decisions about budgeting, investments, and other financial matters. You can also gain insights into your financial performance and identify opportunities for growth and improvement.

Partners in Your Success

When it comes to accounting best practices, performing regular financial analysis is critical for monitoring the financial health of your business. By performing ratio analysis, trend analysis, and benchmarking, you can gain valuable insights into your business’s financial performance and make informed decisions. 

The Anne Napolitano Consulting team can help you perform regular financial analysis and interpret the results. Schedule your free consultation to learn more. We want to be partners in your success.